Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions. Positive associations with Hasselblad’s past serve as the foundation for the company’s modern and energised brand.
The H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. In 2012 the company launched into a new market space with ranges of advanced cameras for enthusiasts.
Recently Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology: the H5D-50c. The latest CMOS-based product launches also include the CFV-50c digital back for V System photographers and a 200 megapixel Multi-Shot camera, the H5D-200c MS.