Light & Land
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions. Positive associations with Hasselblad’s past serve as the foundation for the company’s modern and energised brand.
The H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. 2016 saw the launch of the H6D, the latest generation of the H Camera System, featuring a 100 MPixel option with 4k video capture capabilities.
Hasselblad followed up the H6D with the launch of the world’s first digital medium format compact mirrorless camera, pushing the boundaries of medium format technology and allowing the use of medium format to a wider range of photographic genres. The latest CMOS-based product launches also include the CFV-50c digital back for V System photographers and a 200 megapixel Multi-Shot camera, the H5D-200c MS.