Light & Land
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Welcome to Fujifilm
11th July 2017
We are delighted to welcome Fujifilm on board as our newest supporter. Over the next year we will be working closely on several projects including a series of workshops with Paul Sanders and Nathan Wake. The first takes place in October on the beautiful Country Antrim Coast, the second in February on the Gower Peninsula in Wales. You don't need to have a camera by Fujifilm to attend these workshops so make sure you take a look and book on before the places sell out!
We are also going to be working on a series on student workshops starting in the Autumn, more information on those coming very soon!
Celebrating their 80th anniversary in 2014, Fujifilm is known as the world's largest photographic and imaging company. They are also innovating in medicine, highly functional materials, and many other high-tech areas.
Fujifilm is a success story of lasting growth and transformation across diverse fields! From its original business in photo film, the company has diversified to become an international corporation with a leading position in many business fields. Fujifilm first made a name for itself as a film manufacturer. Its signature green film boxes were in stores everywhere, and the green Fujifilm airship became a familiar sight at sports events. However, around 2000 the market for film began to shrink rapidly as digital photography took off. Fujifilm met this challenge with a remarkably successful business transformation.
“A camera is a tool for creating artwork.” Fujifilm has always stood by this philosophy when manufacturing photographic equipment. The main objective is to create art - i.e. “photographs”.